PARIS 2024
OLYMPIC DAYS
PARIS IS TRANSFORMED INTO A HUGE SPORTS FIELD.
A few weeks before the International Olympic Committee (IOC) awarded the 2024 Olympic and Paralympic Games, Paris was more mobilized than ever around its candidacy.
At the initiative of the City of Paris and the French National Olympic Sports Committee (CNOSF), the ubi/. agency implemented an extraordinary system to support Paris 2024 on the occasion of World Olympic Day.
On June 23 and 24, the heart of Paris was transformed into a temporary Olympic park, celebrating sport through demonstrations of 33 Olympic and Paralympic disciplines.
During these two days, Parisians and tourists alike were able to try out dozens of sports disciplines for free, to attend exhibitions and to meet top French athletes.
