Netflix
“Red Light, Green Light” on the Champs-Elysées
“You move…
…you’re out!”
What if we organized a gigantic “RED LIGHT, GREEN LIGHT” for Netflix on the Champs-Élysées, on the occasion of the release of Season 2 of The Squid Game?
And we did!
1 doll, 2 sessions, 3 team captains. More than 24,000 spectators were present on site to support the 912 players including their 3 captains: Inoxtag, Maghla and Just Riadh.
This activation, carried out in collaboration with the Champs-Élysées Committee, allowed us to recreate one of the emblematic events of the most streamed series of all time!
- 128 millions total impressions, Influence + digital + media
- 4 Million Views for Live Broadcast
- 23.5 Million media impressions.
- 49,000 registrations in 24 hours
