NETFLIX
Hacking Money Heist
WHEN THE FICTION OF LA CASA
DE PAPEL (“MONEY HEIST”) INTERFERES IN
THE DAILY LIFE OF THE FRENCH
For the release of season 3 of La Casa de Papel, the ubi/. agency orchestrated a massive and simultaneous hack in Parisian train stations and major French media: the famous gang of robbers entered the lives of the French to invite them to join the “Resistencia”.
On the occasion of the big holiday departure, all DOOH supports of the Gare du Nord and the Gare de Lyon were simultaneously hacked. After a visual and sound glitch using the sound system of the stations, “the Professor” appeared on the screens to convey a message of mobilization… before a return to normal.
On the same day, almost all of the front pages of the French daily press as well as several TV advertisements were hacked to launch the same call for resistance.
