LACOSTE
A CROCODILE IN NEW-YORK
90TH ANNIVERSARY CELEBRATIONS IN NYC.
Lacoste celebrated its 90th anniversary with a day dedicated to the New York community, designed by ubi/.
In the heart of the Bronx, Lacoste and Venus Williams inaugurated the renovation of two tennis courts at St Mary’s Park, alongside 250 tennis fans and the Bronx community.
On the program: a short reveal by the children of The Haus association, and 4 tennis clinic sessions for young tennis players from the New York City Parks Foundation, tennis fanatics, as well as the general public.
Pelagia Kolotouros, Lacoste’s creative director, closed the celebrations with a fashion party at Nine Orchard. She unveiled new Lacoste looks worn by their ambassadors and talents, such as Venus Williams, Irina Shayk, Jeon Somi, Emily Ratajkowski, and Brandon Flynn. More than 600 guests came to celebrate the meeting between Paris and New York of the iconic crocodile.
