IKEA
The Grasses Mat'
THE VIEW BELONGS
TO THOSE WHO
GET UP LATE
On June 14 and 15, 2019, the ubi/. agency and IKEA offered Parisians a dream lie-in on the rooftops of Paris with a 360° view of the capital.
40 participants spent the night under the stars to enjoy a magnificent awakening with the view of Paris of their choice: the Eiffel Tower, the Sacré Cœur, Les Invalides, and the Opera.
Ten ultra-cosy rooms were installed for the occasion on a rooftop facing the most emblematic monuments of Paris.
