IKEA
NAP ON DEMAND
THE FIRST EXPRESS NAP DELIVERY SERVICE!
For the start of the school year, ubi/. and IKEA are giving Parisians a boost and creating La Sieste IKEA, the first nap delivery service in Paris.
For the occasion, a fleet of 8 capsule bikes converted into rooms was deployed to offer Parisians a quick nap at the foot of their workplaces.
With #laSiesteIKEA, more than 10,000 minutes of nap time were delivered and more than 28 million people have heard about the event.
The operation generated more than 50 press releases in France and internationally.
- 10,000 minutes of nap time
- 28M media impressions
- + 50 press articles.
