Häagen Dazs
The most beautiful cinema
in the world
WHEN THE MOST BEAUTIFUL AVENUE
IN THE WORLD IS TRANSFORMED
INTO AN OPEN-AIR CINEMA
On a pedestrian Sunday, at nightfall, 1,800 spectators had the chance to attend an extraordinary experience: an open-air cinema screening on the Champs-Élysées.
The free screening open to all had a program of 3 heritage films that had been submitted to the public vote for 9 days. A draw then designated the 1,800 lucky spectators from among more than 16,000 candidates.
Comfortably seated in deckchairs, the winners were able to watch Les Visiteurs on a 180m² screen, suspended from a 200-tonne crane, with the Arc de Triomphe in the background.
