PERRIER
THE SMASH
A ZIP LINE
ON THE EIFFEL TOWER
On the occasion of the Roland-Garros tournament, with which the brand has been associated for 39 years, Perrier offered an extraordinary flight at the speed of a tennis ball from the top of the Eiffel Tower.
For the 2017 and 2019 tournaments, Perrier offered the experience of a tennis ball travelling at the speed of a smash.
The ubi/. agency achieved this world first, allowing hundreds of lucky people to gather at the Perrier space, at the end of the Champ de Mars, where the matches were broadcast live on giant screens.
The zip line allowed you to launch yourself from the second floor of the Eiffel Tower for a descent of 800 meters at 90 km/h, a flight of almost a minute.
The operation generated nearly a thousand press releases worldwide and was a great success on social networks, where each participant could share their “ Smash Perrier ” flight in 360° video to allow everyone to discover this thrilling immersive descent.
