L'oréal
Democratic Parade at the Opéra Garnier
"Walk Your Worth" performs
at the Paris Opera.
For its 7th edition, ubi/. accompanied L’Oréal Paris in its annual “Walk Your Worth” fashion show. The emblematic democratic fashion show was held in front of an iconic Parisian monument: the Opéra Garnier.
Whether in the Opera’s corridors, which were transformed into backstage areas, or on the forecourt of the monument, more than 4,500 guests celebrated Women Empowerment for an evening.
As every year, the brand’s international ambassadors, including Kendall Jenner, Cindy Bruna, Camila Cabello, Eva Longoria, Yseult, Cara Delevingne and many others, showed off outfits and accessories loaned by designers.
- 427 million in media value (x2.5 VS 2023)
- 700 million replays have been recorded since (x3.5 VS 2023)
- 1.5 million people followed the show live on Instagram, YouTube and the brand's website
