Hennessy
STR.EAT
AN INNOVATIVE PLACE IN THE HEART
OF PIGALLE FOR HENNESSY
ubi/. for Hennessy created STR.EAT, a temporary pop-up and street food cocktail bar in Pigalle.
On the occasion of the launch of the limited edition Hennessy VS created by designer Stéphane Ashpool, this place at the crossroads of genres was entirely imagined and created for the occasion. Sneaker boxes were used as packaging, connected lockers as displays, and a special menu of cocktails and street food mixed innovation and Californian flavors.
All in an eclectic place with an equally exceptional urban musical program.
Ultra-limited edition boxes signed by Stéphane Ashpool were also available for sale in the connected lockers.
- 70 press coverage: GQ, Vogue, Cosmopolitan, Time Out…
- 550 social benefits
