Häagen Dazs
Cinema on the water
DRIVE-IN IS OVER, IT’S TIME FOR BOAT-IN!
For the opening of Paris Plages (“Paris Beaches”) on the banks Seine, the ubi/. agency invited Parisians to an unusual cinema experience at the Bassin de la Villette: the capital’s first cinema on the water.
A free session screened the film Le Grand Bain to mark the opening of the summer season.
Nearly 70,000 participants applied to be among the lucky ones to enjoy the film from aboard a boat.
