L'ORÉAL
THE PARIS 2023 FASHION SHOW
“WALK YOUR WORTH” PARADE
AT THE EIFFEL TOWER
For its sixth edition, ubi/. is proud to have accompanied L’Oréal Paris, which celebrated Women Empowerment with its ” Walk Your Worth ” fashion show, under the glitter of France’s most emblematic monument: the Eiffel Tower!
1000 guests had the chance to attend this show, but above all 1.5 million people followed the fashion show live on Instagram, YouTube and the brand’s website.
This figure is higher than that of 98% of Paris Fashion Week shows.
The feminine and feminist parade was embodied by ambassadors Kendall Jenner, Cindy Bruna, Camila Cabello, Eva Longoria, Yseult, Elle Fanning, and many others, to embody the international awareness and training program on street harassment, of the association “Stand Up”, a partner of L’Oréal Paris.
A show that shakes up the codes of Fashion Week 2023.
- 185 million views in replay.
- €80 million media value.
- 17B of impressions
- 27M interactions on Instagram and TikTok
