LG
THE GREAT PICNIC ON “LES CHAMPS”.
HAVE YOU SEEN THE SIZE
OF THIS TABLECLOTH?
After The Greatest Dictation in the World, A Sunday at the Cinema and The Democratic Parade, ubi/. is once again taking up residence on the Champs-Élysées with The Great Picnic on the Champs.
Organized for LG Electronics on the occasion of the release of its “Moodup” refrigerators and in co-production with the Champs-Élysées Committee, the agency imagined and produced an XXL event. Drawn at random from nearly 280,000 registrations, 4,000 lucky winners feasted on a 4,200m2 tablecloth.
- 2.7 billion media impressions
- + 500 media coverages in France & around the world
- 110 media were present at the event
