Volvic x Antoine Dupont
When the Auvergne volcanoes become Antoine Dupont's favorite playground.
To announce the partnership between Volvic and the Rugby World Cup France 2023, ubi/. invited the forces of nature. In an event film, French champion rugby player Antoine Dupont discovers the first full-size rugby pitch installed at the top of a volcano in the Chaîne des Puys.
This unique creative concept, requiring extraordinary production with the greatest respect for the territory, was made possible thanks to a collaboration with the Auvergne Volcanoes Regional Natural Park.
The ephemeral work co-produced with the artist Laurent Perbos was immortalized by the talented director and nature lover Stéphane Barbato.
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