Galeries Lafayette
The 130th anniversary table
An exceptional anniversary deserves an exceptional anniversary table.
To mark the 130th anniversary of Galeries Lafayette, ubi/. imagined and staged a unique event, reflecting the iconic Parisian institution.
The most beautiful anniversary table in the world was set up under the majestic Art Deco dome of the department store on Boulevard Haussmann. More than 15,500 people tried their luck by taking part in the experience.
Lunches, snacks and dinners punctuated this activation, allowing more than 660 guests to enjoy an exceptional moment, where the art of gastronomy was subtly mixed with Parisian elegance.
To make this experience even more immersive, six actors transported the guests through time by sharing the history and anecdotes of Galeries Lafayette.
- 11.4 MILLION MEDIA CONTACTS
- 7.6 MILLION VIEWS ON SOCIAL MEDIA
- 4.8K NEW FOLLOWERS ON THE BRAND'S SOCIAL NETWORKS
- 11.4 MILLION MEDIA CONTACTS
- 7.6 MILLION VIEWS ON SOCIAL MEDIA
- 4.8K NEW FOLLOWERS ON THE BRAND'S SOCIAL NETWORKS