Adidas House Paris
Paris 2024:
The “home of sports”.
For 17 days during the Olympics, Adidas House Paris offered an exceptional experience, nestled on the rooftops of the capital. Designed to bring together the entire Adidas family – athletes, media, influencers, employees and key partners – this exclusive space welcomed more than 4,200 guests.
In this unique place, the athletes’ performances were celebrated, further strengthening the attachment to the three-stripe brand and its Olympic history.
With exclusive evenings, live broadcasts, talks with Adidas legends, interviews, moments of relaxation and well-being services, Adidas House Paris established itself as a true sanctuary in the heart of the excitement of the Parisian Olympic summer.
An extraordinary place, suspended above the hustle and bustle of the capital, offering total immersion in the world of Adidas, as close as possible to its athletes.
- More than 700 press articles
- 5 Billion Media and Digital Impressions
- + 4500 GUESTS
- More than 700 press articles
- 5 Billion Media and Digital Impressions
- + 4500 GUESTS
650 ATHLETES
700 MEDIA INFLUENCERS AND RETAILERS