ikea
METRO, CURTAINS, SLEEP.
IKEA DRAWS THE CURTAINS
ON ITS OWN CAMPAIGN
IN THE PARIS METRO.
As part of the launch of its new campaign dedicated to sleep, IKEA is offering a unique deconstructed display experience in the Paris metro.
By playing with the iconography of sleep, IKEA is “pulling back the curtains” on its own poster campaign, inviting Parisians to become aware of the importance of a good night’s sleep and revealing the message: “Wake up, it’s time to sleep well. ”
The operation is deployed in the Paris metro, which is part of the continuity of the IKEA Saga. It is imagined and orchestrated by ubi/., which stands out for its direct interaction with the public and fits perfectly into the hectic pace of life of Parisians.
